Samsung Teams Up With Disney and Pixar To Promote the Bespoke AI Laundry Combo™ in New Campaign Video Celebrating the Release of “Inside Out 2”
Dealing with dirty laundry can be overwhelming — think about separating colors as well as adults’ and kids’ clothing, reading and interpreting care labels and choosing different detergents and fabric softeners — which is why it often causes frustration for many of us.
In a new campaign video released on May 28, Samsung illustrates how Bespoke AI Laundry Combo
takes the frustration out of an everyday household chore. The video was produced in collaboration with Disney and Pixar and showcases characters from “Inside Out 2” which releases in theaters on June 14.[1]
The campaign video provides a whimsical look at the emotional roller coaster people can escape if they choose Samsung’s Bespoke AI Laundry Combo featuring functions such as AI EcoBubble.[2] “Inside Out 2” introduces new Emotions — including Anxiety, Embarrassment, Ennui and Envy — as main character Riley turns 13 and faces her next set of challenges.
“The collaboration with Disney and Pixar’s ‘Inside Out 2’ was refreshing because we were able to come up with new ways of storytelling,” Jinny Jung, Vice President, Samsung Electronics, said and added, “We will continue to deliver to consumers the benefits of the Bespoke AI Laundry Combo that help take care of their various emotions.”
Launched in February, the Bespoke AI Laundry Combo proved very popular in Korea — with 1,000 machines sold in the first three days after its release to become the first heat pump washer dryer in the Korean market to record over 10,000 sales.
The Bespoke AI Laundry Combo revolutionizes the laundry experience by combining washer and dryer functions into one machine without needing to transfer loads and saving spaces by up to 40%. In addition, users can check the status of the Bespoke AI Laundry Combo and other SmartThings-connected home appliances via AI Home. AI EcoBubble makes laundry more efficient by optimizing the amount of bubbles and washing time on AI Wash & Dry and Bedding cycles by detecting the weight, contamination level and material of the load. Meanwhile, AI Energy Mode[3] reduces energy consumption by up to 60% when washing and 30% when drying.[4]
The collaboration with Disney and Pixar’s “Inside Out 2” will also feature fun takeovers at key retail globally with co-branded POS (Point of sale) and POP (Point of purchase).
As anticipation builds for “Inside Out 2” before its global release in theaters on June 14, the campaign video will run on Samsung’s YouTube, Instagram, TikTok and Facebook channels.
About “Inside Out 2”
Disney and Pixar’s “Inside Out 2” returns to the mind of newly minted teenager Riley just as Headquarters is undergoing a sudden demolition to make room for something entirely unexpected: new Emotions. Joy, Sadness, Anger, Fear and Disgust, who’ve long been running a successful operation by all accounts, aren’t sure how to feel when Anxiety, Envy, Ennui and Embarrassment show up. The voice cast includes Amy Poehler, Maya Hawke, Kensington Tallman, Liza Lapira, Tony Hale, Lewis Black, Phyllis Smith, Ayo Edebiri, Lilimar, Grace Lu, Sumayyah Nuriddin-Green, Adèle Exarchopoulos, Diane Lane, Kyle MacLachlan, Paul Walter Hauser and Yvette Nicole Brown. “Inside Out 2” is directed by Kelsey Mann, produced by Mark Nielsen and executive produced by Pete Docter, Jonas Rivera and Dan Scanlon. The film features a screenplay by Meg LeFauve and Dave Holstein and story by Mann and LeFauve. With music by Andrea Datzman, the all-new feature film releases only in theaters June 14, 2024.
[1] “Inside Out 2” release date may vary by country.
[2] AI EcoBubble’s detection and sensing capabilities are available for AI Wash & Dry and Bedding cycles only and are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
[3] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[4] Based on our own tests verified by KATRI (Korea Apparel Testing Institute). It may vary depending on the actual use environment.
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